19 Ways To Secure Non-returnable Book Sales
Surprisingly, book stores are not always your greatest source of book sales. Most authors and publishers do want their books to be available in all of the book stores, and rightly so. You want your book to be there, too. You want your book to be a “household name” – a topic of conversation in coffee rooms and at dinner tables everywhere. Your publicity campaign is designed to create interest in your book, and to drive buyers to the book store market.Unfortunately, those traditional book store sales aren’t always “sold”. The books might be... |
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3 Reasons Ebook Publishers Need Autoresponders
I'll bet you think ebook publishers don't needautoresponders, am I right? Well they do!And here's why...#1. If you publish more than one ebook, why not make up a list of your titles and call it a catalog. Then place your list on a autoresponder, then you could tell people to send a blank email to your autoresponder to get your free catalog via email.#2. If your ebook is in EXE format, some people will be afraid to buy and/or download it. You could pl... |
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5 Deadly Viral Ebook Marketing Mistakes And How To Avoid The
Creating a viral ebook marketing campaign can be one of theeasiest and most effective ways to promote your productor website.Before you begin writing your viral ebook, you needto know the 5 most common mistakes that can cost youtime and potential income. 1) Never Link Directly to Content You Do Not ControlYou should always use redirect links placed on your ownserver instead of direct links to affiliate programs.You never know when the program you are promoting willchange the way its affiliate links work or go out of business. Using redirect links allows you to quicklyreplace the affiliate links with the new version orredirect to a similar product.I can not stress enough how important this step is to you.Once you launc... |
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5 Reasons Why You Can't Create Your Own Eproducts
What is there that prevents you from creating and marketing your own exclusive information eproducts?Chances are, it could be one or more of the self-defeating reasons that we commonly hear from those who contact us seeking ... |
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5 Steps To Help Fail-proof Your Growing Service Business
Business startup and failure rates are scary...In The USA...- Every Year Over 1 Million People Start A Business- By The End Of The First Year 40% Of Them Will Be Out Of Business- Within 5 Years More Than 80% (800,000) Of These Businesses Will Have Failed(Source: The eMyth Revisited, Michal E Gerber,US Department of Commerce)In The UK...- 2003 Saw 423,100 New Businesses In England & Wales Startup- Over Half of All New Firms Fail In The First 3 Years- At Least 211,550 Of These Businesses Will Have Failed Before The End Of 2006(Source: Barclays SME Market Research TeamEngland & Wales Statistics Based On BusinessCurrent Account Customers)Unfortunately more and more people ... |
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"7 Secrets To Explode Your Ebook Sales!" Part 2
Secret #2: Creating your Marketing Timeline for Success!Aho!You can increase your sales and free time by creatingyour own marketing timeline. Marketing timelines are essential for all Internet businesses. They providenot only organization but a truly well defined goalsheet as well. To understand your timeline is to understand your business. Can you really know where you are goingif you don't have a goal? I think not! Can youreally tell how well you are doing if you are notlogging your results? I think not again! Canyou really tell what your profit margin is at this moment and will be next month at this timewithout tracking your sales, goals and future plans?W... |
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7 Secrets To Explode Your Ebook Sales! - Part 2
Secret #2: Creating your Marketing Timeline for Success! Aho! You can increase your sales and free time by creating your own marketing timeline. Marketing timelines are essential for all Internet businesses. They provide not only organization but a truly well defined goal sheet as well. To understand your timeline is to understand your business. Can you really know where you are going if you don't have a goal? I think not! Can you really tell how well you are doing if you are not logging your results? I think not again! Can you really tell what your profit margin is at... |
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7 Steps To Successful Publishing
The decision to publish a book is very exciting! It causes the creative juices to flow and the eyes to light up. But wait – before you begin the publishing process, know about the seven most important steps you ... |
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7 Vital Book Promotion Tips
As a literary publicist I often am asked about publicity tips, tricks, and the magic behind my work. It's not magic. All you need to know are the basics and from there you will be able to create an effective book promotion. Below I've listed the most vital and basic tips to a successful book publicity campaign. 1. ALWAYS Take 'No' for an answerIt can be frustrating when the media isn't interested in your book or story idea, but always thank them for their time and move on. If you try and persuade or argue with them you will leave a bad impression of yourself and your chances of working with this particular media in the future are slim. Try back in a couple months if it's a show or publication that you're particularly interested. The media changes with the seasons, and trends, so they may love your show or feature idea ... |
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8 Advantages Of Publishing Your Own Book As An Entrepreneur
8 Advantages of Publishing Your Own Book as an Entrepreneur As an aspiring or an established entrepreneur, you are an expert in something, but does the rest of the world know? You have a wealth of information, experience and knowledge that you can package into a book that will benefit others. This truly is the information age and people want to know what you know. 1. A book will give you unbelievable credibility which increases the respect you will receive from customers and business associates. Wouldn’t you be more likely to purchase widgets from the business person who wrote the boo... |
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A New Way To Publish
These days, there are several ways to get your book published. You can get an agent and go the traditional route, you can self-publish, or you can take advantage of a new form of publishing called "print-on-demand" or POD. What exactly is print-on-demand publishing? Think of it as self-publishing with a twist. It used to be, if you wanted to circumvent the traditional publishing houses, you had to tackle everything from printers to cover designers, ISBNs (International Standard Book Number) to distribution. Feeling dizzy yet? Sure, there were also self-publishing houses called vanity presses. They churned out about 6,000 titles per year and the author paid anywhere from $10,000 to $20,000 to publish his or her book. Cost alon... |
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A Perfect Fathers Day Gift: Publish Dad's Story As An E-book
From Normandy to Funafuti, from the warehouse to theboardroom, fathers have been giving their lives unselfishly for theirfamilies. The movie Peal Harbor has just come out and helps remind us that our Fathers are very special people. They will give their lives for their loved ones.With new technological advances over the years in e-book publishing, it isnow possible to publish an e-book about your Dad, and present it for theworld to see. It will cost you a little time but it won't cost you any money. This gift isthe perfect gift for honoring Dad.What is an E-book?----------... |
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A Perfect Fathers Day Gift: Publish Dad's Story As A
From Normandy to Funafuti, from the warehouse to theboardroom, fathers have been giving their lives unsel... |
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A Perfect Mothers Day Gift: Publish Your Mom's Story As An E
The Perfect Mothers Day Gift: Publish Mom's Story As An E-bookMothers have always have been giving their lives unselfishly for their families. In the past few decades many have had to juggle careers, familes and households. Mothers do not receive the income or accolades of major... |
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A Profitable Idea For Writers
To say that I read a lot is perhaps one of the greatest understatements of all time. I read chronically, obsessively. Articles, books, magazines, newspapers, newsletters--you name it. Whenever I am alone, if I'm not actually writing something, I make certain I have something to read with me. I carry a large purse precisely for this purpose; my partner, John, calls the one I hoist on my shoulder these days "carryon luggage," which should give you some idea of its size :-).Although I have a great love for novels, most of my recent reading involves topics that inform and/or inspire. Of special interest ... |
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Are You Ready When The Media Calls?
Are you prepared for the media to call you? If you're not, you should be. Pitching is great, but if you're not ready when the call finally comes in, it is really just a wasted effort. Most authors go about their routine of sending press releases, e-mailing pitches or mailing books, but they're unprepared for the caller that says, "Yes, I'd like to interview you for a story I'm doing." Most likely the interviewer is calling several people; being prepared will give you a leg up on the competition. As thorough as you're being in your pitch to... |
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Book Club Sales -- Increasing The Odds
What is a book club sale? It is actually a rights sale or a licensing agreement: you are granting permission to a book club the righ... |
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Book Marketing 101 For Self Published Authors
Self Publishing Book Marketing 101 No matter what any POD publisher or marketing company tells you (even the traditional publishing houses) you, the author, are almost 100% the reason your book will sell. It is your belief, excitement, enthusiasm, and energy that will get a reader excited about buying your book. Publishers are certainly a vehicle by which you can communicate your passion to the rest of the world, but, for ANYTHING to happen you'll need to know a few things about yourself and your book - and be able to communicate them very clearly. 1 - What is your definition of success for your book? Some auth... |
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Book Marketing 101
Francine Silverman. Book Marketing from A-Z (InfinityPublishing.com, 2005). Trade paperback. 400 pages. $18.95 US.For beginning authors, book promotion is the key to success. Whether an author self-publishes or is published by a major house, most often that author needs to market her book herself if she wants there to be any chance at all of it being successful. Large publishing houses are too concerned with promoting the next blockbuster to focus even on mid-list titles, and smaller publishing houses usually don’t have the resources to commit to marketing their titles. Even worse off are those who self-publish, because when they receive the... |
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Books, Trend-spotting & The Gubernatorial Race
Ok I admit it. I'm a Californian. We live in shorts, we dine at juice bars and our politics are nothing short of, well, a Hollywood movie. If you've been shaking your head wondering how someone with a narrow political background could be elected to a state boasting on of the 10th largest economy in the world, join the club. That, my fellow savvy book promoters, is a campaign we could all learn from. Schwarzenegger is a guy who, while being well-known in the movie world, is far less well-known in politics. D... |
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Cookbook Publishing - The Basic Ingredients And The Secrets
You are about to embark on the most exciting enterprise of your life -- publishing a cook book! You will soon learn that writing a cook book is truly a fun, exciting and challenging project – more than you can imagine. Like me, you can publish your own wildly successful cook book. And if you ask me if I think publishing a cook book is worth the time and effort? You bet I do! My cook book, Fit t... |
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Courting Premium Sales
Have you ever dreamed of selling your book to a large corporation? A sale that would register several thousand copies of non-returnable product on the book sale meter? What's that? You've never thought of it you say? Well, never fear! It's not too late to pursue this avenue, especially if you have a book ripe for a particular market. Before you embark on this project, it's important to understand the possibilities out there. Start being aware of incentive items you might see and understand how they are used. Many are offered as consumer gifts or incentives while others are used as training tools or morale boosters for employees. Some examples of premium sales might be:Books offered at yearly company sales meetingsBooks offered to consumers at a discount (consumers are usually ask... |
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Cover Yourself
One of your biggest sales tools is your books cover. Did you know that if someone sees your book on the shelf, you have less than thirty seconds to sell it? Remember too that your book cover will not only be on your book, but it will more than likely grace most or all of your marketing materials as well and a heavily funded PR camp... |
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Don't Wait To Start Your Marketing Strategy
Your novel is finished, you’ve had it edited by a professional Editor, and you’ve done the rewrites. What? You haven’t had an editor edit your work yet? This is a must. There are many editors advertising in Writer’s Digest. I have used one in whom I have the utmost confidence – William Greenleaf. His website is http://www.williamgreenleaf.com email wgreenleaf@email.com Another editing service I have contacted is A-1 Editing Services – http://www.a1editing.com I have not used their services as yet, but... |
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Don't Wait To Start Your Marketing Strategy
Your novel is finished, you’ve had it edited by a professional Editor, and you’ve done the rewrites. What? You haven’t had an editor edit your work yet? This is a must. There are many editors advertisin... |
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Ezines
Eighty percent of success is showing up.Woody AllenSo, eh, what exactly is an Ezine? In short, an Ezine is an electronic newsletter or magazine and a great way to spread your message. Many of you probably already get these from a variety of sources. These days, ezines have almost replaced magazines with topics ranging from how to publish your book, to b... |
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Fatal Pr: Mistakes Authors Make On Their Campaigns
Any author who is driving their own PR campaign knows that often times marketing and media can be an uphill battle. Many times authors are pitching and promoting themselves with minimal results. It can be tedious and frustrating and sometimes lead them to make fatal PR mistakes that can cost them their campaign. One of the first, and potentially most fatal, is thinking that one or two media appearances are going to wing your book into the... |
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Free E-book Marketing: Destroying The Myths
Before you read this, understand right now: Free E-Book Marketing WORKS! It has been proven to be one of the *most powerful* forms of online marketing ever offered. But with the knowledge of its existence, and nothing but a notion of the idea, many who have attempted to utilize its power have failed. Why? The lack of understanding! Free E-Book Mar... |
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Free E-book Marketing: Destroying The Myths
Before you read this, understand right now: Free E-Book Marketing WORKS! It has been proven to be one of the *most powerful* forms of online marketing ever offered. But with the knowledge of its existence, and nothing but a notion of the idea, many who have attempted to utilize its power have failed. Why? The lack of understanding! Free E-Book Marketing has been ... |
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